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Pioneering brand of plant essence based baby products that has helped hundreds of thousands parents across Malaysia, Indonesia, Brunei & Singapore, since 2016

Cruelty Free

Award Winning

100% Natural

Safe for Babies
About Tasneem

At Tasneem Business Legacy Sdn Bhd / Tasneem Naturel HQ, we epitomize innovation and excellence in the realm of baby care. Since our establishment in 2016, we've pioneered a new era of baby products by integrating the purest plant essences into our meticulously crafted range.

Our journey began with a simple yet profound vision: to provide parents across Malaysia, Indonesia, Brunei & Singapore with a holistic and natural alternative for nurturing their precious little ones. Drawing from the rich reservoir of nature's gifts, we've meticulously developed a comprehensive line of baby care essentials that prioritize safety, efficacy, and utmost care.

Therefore, our mission resonates with every product we deliver: to continue innovating, nurturing, and supporting parents in their journey of creating a safe, loving, and wholesome environment for their cherished bundles of joy.

Testimony
Award & Accolades


Natural Baby Care Category


A prestigious recognition award to celebrate achievements of SME entrepreneurs in Malaysia


Second runner-up
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Our Story
Jamie Lim, Founder
“More than just food, Tasneem is the result of a mother's love, and the best a mother will give to her child.”

Jamie Lim, the founder of Tasneem, is a single mother dedicated to giving the best to her daughter. It all started in 2016 from cooking for her daughter in her kitchen; with her passion and love as a mother, she produces healthy and delicious homemade food with a selection of high-quality ingredients. These ingredients are carefully chosen for their nutritional value, all created with the family especially children in mind.

Since its first product, every item in Tasneem product line is made with 100% natural ingredients and must adhere to the [3 No's] Promises : NO Added MSG. NO Added Additives. NO Added Preservatives.

2016
The Beginning
Developed and sell Homemade Natural Food Powder using Facebook as a selling platform.
2017 - 2019
The First
First homemade and kid-friendly cafe in Cheras specializing in homemade delicacies.
2019
2019 Dream Factory Startup Contest Champion
Dream Factory Startup Contest Champion (3rd Season) stood out from more than 40 contestants.
2020
The New Chapter
Tasneem has switched to online business and has expanded to a light industry factory that produces and develops varieties of healthy homemade food. The flagship store is open to showcase the products for customers to experience Tasneem products.
2021
Moving Forward
Today Tasneem has the widest categories in the homemade market which consist of more than 100 homemade products and establishes a second home brand, "Tasneem Natural," which specializes in kid-friendly food categories. Our own shopping website platform www.tasneemnaturel.com has been established for customers to shop at their convenience. Customer Loyalty Program (Z-Coin Rewards) is launched concurrently.
Our Vision

Continue development on healthy food to provide a quick, delicious & nutritious cooking solution for families.

To provide a job opportunity for stay-at-home mothers to earn a living making and selling trusted and healthy food products to their community.

Our Core Values

Quality
Commitment to quality ingredients and adhere to 「3 NO's」Promises.

Innovation
Continuously develop and improve in every aspect, which is the product, process, packaging and services.

Ethics
Hygienic, health-conscious, honesty

Awards

2023 The Malaysia Book of Records

2022 Women Entrepreneur Awards

2021 / 2022 Consumer's Choice Awards

2021 Readers' Choice Awards

2019 Dream Factory Startup Contest Champion